Visual Creation: Learn proper composition with such principles as color theory, typography and drawing. Create designs targeted for the Internet and for two- or three-dimensional products while adhering to copyright laws and deadlines.

 

Visual Distribution: Students analyze customer preferences to determine product creation, production and delivery. From a four-color vehicle wrap to a spot varnish that adds spark to an annual report cover, students learn techniques to enhance product uniqueness in the graphic arts industry. They compare the differences of customer impact between using traditional mass distribution to individual consumer targeting. Among strategies engaged are Variable Data Imaging (VDI), Quick Response (QR) codes and e-mail blasts.

 

Digital Print Design:  Understanding target audiences, demographics, product shelf life and sustainability students create designs for two- or three-dimensional products. Using workflow processes, they lay out newsletters, posters, business cards and other products. They create logo and package designs for corporate branding, marketing and advertising. Critical thinking is engaged in multiple-level critiques.

 

Digital Image Editing: Focuses on manipulating images for final output through print and Web-based production. Students obtain a brief perspective on analog image editing and delve into the world of editing digital photos, illustrations and other artwork. They learn to adjust resolution and exposure, modify color, compress data and format and manage files. 

 

Adobe Certified Professional Indesign (4 points)

Adobe Certified Professional Illustrator (4 points)

Adobe Certified Professional Photoshop (4 points)

 

Visual Distribution (CTAG)

Digital Print Design (CTAG)

Digital Image Editing (CTAG)